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100 CEOs

Imagine being personally mentored by some of the world's greatest CEOs that are alive today and they personally answer whatever question you are struggling with in your journey. This is how 100 CEOs was born - a newsletter where some of the world's biggest CEOs and entrepreneurs answer questions that you want to hear.

Taymoor Atighetchi is CEO and founder of Papier, a personalised stationery company

You have an idea you want to turn into a business – now what?

Hi, I asked 100 CEOs this question, and here are the top 6 answers. Taymoor Atighetchi is CEO and founder of Papier, a personalised stationery company. “To get an idea off the whiteboard and into the wider world, requires a mix of hustle, determination and thick skin. Cold emails, pitching, getting in front of people, asking for advice and investment – and not fearing rejection. When you’re starting out, speed matters. The ability to react, pivot and adapt is one of the greatest strengths you...
Olivia Hanlon explains what tiny change had the biggest difference

How sweating the small stuff separates good leaders from successful leaders.

Hi, I asked 100 CEOs this question, and here are the top 5 answers. Olivia Hanlon, Forbes 30 Under 30, speaker, founder of Girls in Marketing and Passata, an AI productivity startup. “You don’t build a global business from one person or one viral moment. You build it from hundreds of tiny ones: the unsexy, often overlooked decisions most people skip. That’s where the magic happens. In 2024, I was named in the Forbes 30 Under 30 for Marketing and Advertising. But honestly, the moments I’m...
Ollie Olanipekun shares why his office is the worst place to be a creative

Why is your office the worst place to be creative?

Hi, I asked 100 CEOs this question, and here are the top 5 answers for how they get creative. Ollie Olanipekun, Founder & Creative Director of OpenAREA and Flock Together. “There’s someone having the same idea as you right now. We’re all looking at the same references, the same mood boards, the same recycled ideas. My secret weapon? Find ideas where no one else is looking. Before I start any brief, I let my brain walk before I work. While everyone else scrolls for references, I go offline and...
Photo of John Mackey, Co-Founder of Whole Foods Market, and Co-Creator & CEO of Love.Life, an integrated health and wellness company.

What keeps you grounded when you're at the top?

Hi, I asked 100 CEOs this question, and here are the top 6 answers: John Mackey, Co-Founder of Whole Foods Market, and Co-Creator & CEO of Love.Life, an integrated health and wellness company. “What keeps me grounded is very simple: connection. It’s easy to focus on achievements and accolades, but for me, success isn’t wealth or recognition, but the impact we have on others and the relationships we build. Ego and fear have less room to grow when love is your foundation. At Whole Foods Market,...
Doug McNamee explains the biggest risk he's taken

What’s the boldest risk you’ve taken that nobody agreed with at the time?

Hi, I asked 100 CEOs this question, and here are the top 6 answers: Doug McNamee, Founder and CEO of JOLT, the Australian-founded global EV-charging company expanding fast-charging infrastructure to accelerate a zero-emissions future. “The boldest risk I took was following an idea everyone told me was impossible. In 2019, I bought an electric car and realised home charging would cost almost as much as the car itself. But there was a problem with the only alternative: public charging. Sydney...
Isaiah Granet explains why overselling is the clearest sign someone hasn’t earned trust.

What do you see in people which makes you instantly not trust them?

Hi, I asked 100 CEOs this question, and here are the top 5 answers: Isaiah Granet, Co-Founder and CEO of Bland AI, the self-hosted Voice AI platform, scaled from $0 to $65M raised in under two years. “Overselling is the tell. When someone oversells themselves, it usually means they’re trying to fill a gap with words instead of proof. The more someone tells you how great they are, the less likely they are to show it. People who are actually good don’t need to convince you; they do the work,...
Brian Chesky describing how Airbnb’s defining crisis pushed him to act on principles, stay optimistic, and use pressure to fuel creative decisions.

Is pressure a creativity killer or your best fuel?

Hi, I asked 100 CEOs this question, and here are the top 5 answers: Brian Chesky, Co-Founder and CEO of Airbnb, answered this on the Diary of a CEO podcast: “Good companies survive a crisis, but great companies are defined by one. Eight weeks before the pandemic, we were preparing for one of the biggest IPOs in history. Then suddenly, headlines asked, ‘Is this the end of Airbnb?’ There were questions; not just whether the company would survive, but whether I could lead us through it. That...
Portrait of Lew Frankfort, former Coach CEO, who rebuilt the brand by letting go of the version that made it successful.

When did you know it was time to let go of something you’ve built?

Hi, I asked 100 CEOs this question, and here are the top 4 answers: Lew Frankfort, former CEO of Coach, a luxury fashion brand specialising in handbags; author of BAG MAN. “Sometimes saving what you've built means letting go of the version that made it successful. In the late 1990s, Coach’s growth had stalled. The brand was almost 60 years old and had lost its appeal, especially with younger consumers. I’d been CEO for more than 15 years and was preparing to take the company public, but it...
Profile photo of Sharmadean Reid, founder of The Stack World, who turned down investors that didn’t align with her values.

What was the hardest 'no' you've ever had to say, and who was it to?

Hi, I asked 100 CEOs this question, and here are the top 5 answers: Sharmadean Reid MBE, Founder of WAH Nails, Beautystack and The Stack World, author of New Methods For Women. “Out of all the times I’ve had to say 'no', by far the hardest was turning down funding from people who didn’t align with our values. As a woman, saying 'no' can sometimes feel impossible. We’re expected to be pleasant and amenable to everybody. I've turned down a six figure investment from a fund who had zero female...
Dan Murray, Co-founder of Heights, speaking about how building his company impacted his marriage and how he rebuilt it with intention.

Has your success ever made someone you love resent you?

Hi, I asked 100 CEOs this question, and here are the top 5 answers: Dan Murray, an angel investor in 100+ companies and Co-Founder of supplements brand, HEIGHTS. “It’s not so much success itself, but the pursuit of it that has caused strain on my relationships. Most notably, my marriage. Even the most understanding and patient partner can’t hide the fact that early mornings, late nights, and every spare moment spent building your dreams don’t exactly drive connection and cohesion in a...

Imagine being personally mentored by some of the world's greatest CEOs that are alive today and they personally answer whatever question you are struggling with in your journey. This is how 100 CEOs was born - a newsletter where some of the world's biggest CEOs and entrepreneurs answer questions that you want to hear.